Digital Musings

The inner and outer workings of a digital agency

  • A beginner's guide to Hreflang attributes: What they are and how to use themloadericon

    A beginner's guide to Hreflang attributes: What they are and how to use them


    International SEO is important for businesses that operate in multiple countries and languages. It involves optimizing your website and its content to rank well in search results for different languages and regions. Without proper international SEO, your website may not be visible to users in different countries, and you may miss out on valuable traffic and potential customers.



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  • Everything you need to know about backlinksloadericon

    Everything you need to know about backlinks

    Backlinks, also known as inbound or incoming links, are links from other websites that bring users to your landing pages. They are an essential aspect of search engine optimisation (SEO), as they signal to search engines that other websites consider your content valuable and relevant.


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  • Looking Beyond ChatGPT: A Review of the Best Chatbot Alternativesloadericon

    Looking Beyond ChatGPT: A Review of the Best Chatbot Alternatives

    Chatbots have become increasingly popular in recent years as more and more businesses look for ways to improve customer service and engagement. While ChatGPT is a powerful chatbot that can generate human-like responses, several alternatives exist. 


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  • The Ultimate Guide to App Store Optimisationloadericon

    The Ultimate Guide to App Store Optimisation


    App Store Optimisation (ASO), also known as Mobile App SEO, optimises mobile apps to rank higher in an app store's search results. The goal of ASO is to increase visibility and drive more downloads for the app.



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  • Five Best Content Marketing Trends for Your Business In 2023loadericon

    Five Best Content Marketing Trends for Your Business In 2023


    If there's anything marketers have learned in the previous few years, it's to be ready for anything.

    This year, we face an ever-changing digital world, possibly paradigm-shifting technologies (such as ChatGPT), and more. And we are just in February.

    How can you create your content marketing strategy for 2023 to support the organic growth of your brand?


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  • How To Keep Up With Google's Page Experience in 2023?loadericon

    How To Keep Up With Google's Page Experience in 2023?

    Beyond the informational value, the "page experience" of a mobile or desktop website is measured by a collection of signals that capture how people feel when navigating the site. For example, Core Web Vitals incorporates measures that gauge how quickly a website loads, how interactive it is, and how stable the visuals are in real life

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  • Bard: How Google's New Conversational AI Project Plans On Changing the Gameloadericon

    Bard: How Google's New Conversational AI Project Plans On Changing the Game

    In a long-awaited release, Google's AI Bard has arrived. It was already known that Google was developing an artificially intelligent version of its popular "Apprentice" feature for musicians. Google's Code Red alert seems to have paid off with some rebranding just days after the announcement. For the newest conversational AI from Google, check out the Bard chatbot. This state-of-the-art AI technology intends to alter how we access and use search engines altogether.


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  • Creating Impactful Content for Search Engines: A Guide to SEO-led Content Writingloadericon

    Creating Impactful Content for Search Engines: A Guide to SEO-led Content Writing


    SEO content writing creates user-friendly, high-quality content that adheres to SEO best practices.

    It may also be used for SEO. For example, you may construct a landing or product page with compelling content. And optimise it to rank well in organic search results.


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  • How to create helpful, reliable, and people-first content according to Google's August 2022 Content Updateloadericon

    How to create helpful, reliable, and people-first content according to Google's August 2022 Content Update

    Google's automatic ranking techniques are geared toward returning relevant, high-quality results in Searches with users in mind rather than search engine optimization.

    The answers to these questions might serve as a checklist for evaluating the quality and usefulness of your content writing efforts. In addition to introspectively pondering these issues, you may also want to solicit the opinions of trusted parties who are not otherwise involved with your site.

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  • What Every Marketer Should Know About SEO in 2023loadericon

    What Every Marketer Should Know About SEO in 2023

    There will always be a need for marketing channels that are both reliable and cost-effective, and SEO has been seeing a steady uptick in demand as marketing budgets have shrunk. Therefore, marketers should use 2022’s significant improvements and algorithm modifications to guide 2023’s priorities.

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  • All You Need To Know About Google’s New Experience Algorithm Updateloadericon

    All You Need To Know About Google’s New Experience Algorithm Update

    The Quality Rater Guidelines have been updated by Google recently. The “E” in “E-A-T” stands for “Experience.”

    Google’s evaluation of whether or not their search ranking techniques deliver helpful, relevant information relies on the acronym E-A-T, which is well-known among developers.

    Expertise, Authority, and Trustworthiness, or E-A-T for short, is neither a programme nor a software update; it’s a fundamental rule.


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  • How To Scale Your Content Productionloadericon

    How To Scale Your Content Production

    The key to successful content marketing is consistent, high-quality content creation. Lack of expertise in the topic being written about is a typical issue among authors. It's challenging to develop novel ideas for content since so many other people are doing the same thing. Your content, although better, also has to stand out from the others. The success of your content may be measured concerning previous efforts with the use of an editorial calendar (or content calendar).

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