Digital Musings

With the rising competition in the digital space, the crowned position of SEO-content has been reaffirmed. However, there still exist fundamental faults in creating, managing and optimising content. Only a streamlined content strategy can do justice to the content, as well as bring desired results. With over 16 years in B2B digital marketing, I have experienced that developing an expert content strategy should be the first step in marketing.

Search Engine Optimisation (SEO), to put it simply, increases your website’s visibility. Having a higher search ranking is important for your brand because it helps you reach your target audience and allows them to engage with your content. This is especially important for EdTech companies that rely on content as their only source of revenue.

Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of chalk-and-board learning, EdTech has become popular because it strives to create more engaging, inclusive and personalised learning experiences for its diversified users.

Social media marketing is much more than just memes and reels. The reality is social media has gained the attention of people of age groups.

Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across Google. 

One word that characterises SEO practitioners is adaptability. With Google introducing new updates often, SEO experts need to keep up with the latest trends to get the desired results.

A single click will enable Cloudflare customers to generate Signed Exchanges (SXG) for Google Search. Signed Exchanges is an open web platform specification to verify a cached version of a website.

Google rolled out a new ranking algorithm called ‘the Google Page Experience’, designed to judge web pages based on the user experience they deliver.

Is it really possible to share one - just one - infallible tip with regard to creating great digital marketing solutions? Not really.

There are over 5 million apps available for download on the Google Play Store and iOS App Store combined. Thus, it’s not surprising that marketers struggle to differentiate their app from others and to generate higher click-throughs and conversions.

Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content.

Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of customer data, regarding customer’s characteristics, interests and past behaviour, and delivers tailor-made marketing messages to customers, using digital technology.