Digital Musings

Social media platforms have become an imperative tool for outreach and growth. 

Megan is an Australian Journalist, and the founder and Senior Editor of Mapping Megan – an adventure travel blog bringing you the latest in adventure travel from all over the globe. 

Due to increased popularity of search engines, SEO was born and companies started to optimize their pages for the search engines. 

Two years ago, The Coalition was started as an initiative to bring all the creative minds in India together. 

2016 will see skyrocketing content marketing budgets. Sanctioning skyrocketing budgets alone doesn’t essentially mean better results. 

Email marketing is a vital tool for connecting with customers and keeping them constantly informed about products and developments. 

LinkedIn Pulse is essentially an online news aggregation feed that has been designed for members to share content with their professional contacts.

According to a study by demand metric, it was found that interactive content was 93% effective at educating buyers and 88% effective at distinguishing a brand from its competitors.

Are SEO and Content Marketing mutually exclusive?

They require very different skills, but are complementary to each other. A successful content marketing strategy is one which is in sync with SEO.

The digital marketing landscape is dominated by the bigger players, the powerful brands and their stakeholders. 

Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. 

While there are some similarities between the two skill sets, there are clearly a lot of differences too.