Online Marketing

When a user searches for a keyword relevant to your website, your website must be accessible and optimised. But how do you do that? And how do you know if you’re doing it right?

Is it really possible to share one - just one - infallible tip with regard to creating great digital marketing solutions? Not really.

There are over 5 million apps available for download on the Google Play Store and iOS App Store combined. Thus, it’s not surprising that marketers struggle to differentiate their app from others and to generate higher click-throughs and conversions.

Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of customer data, regarding customer’s characteristics, interests and past behaviour, and delivers tailor-made marketing messages to customers, using digital technology.

Google regularly updates its search results algorithm to ensure increased accuracy of the results. On a similar note, on May 4th of this year, Google made some “core” changes to its algorithm.

A podcast, a portmanteau of the words “iPod” and “broadcast”, is essentially a pre-recorded or a live streamed audio broadcast.

The e-commerce industry has witnessed a tectonic shift in terms of volume and revenue in recent years.

B2B companies depend heavily on lead generation to survive and also stay ahead of their competitors. When businesses get the right leads, everything falls in place.

Endorsements such as testimonials and case studies are powerful tools that help in building credibility and trust among customers.

In a world where marketing is the key to success, promoting SaaS products, which have no physical presence, can be quite challenging. In such situations, email marketing can be of great help in promoting your products.

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat.

Approximately 58% of the businesses have experienced a decrease in the turnover since the start of the pandemic. The on-going pandemic has forced people to rethink the way they are functioning.