Digital Musings

Due to increased popularity of search engines, SEO was born and companies started to optimize their pages for the search engines. 

Two years ago, The Coalition was started as an initiative to bring all the creative minds in India together. 

2016 will see skyrocketing content marketing budgets. Sanctioning skyrocketing budgets alone doesn’t essentially mean better results. 

Email marketing is a vital tool for connecting with customers and keeping them constantly informed about products and developments. 

LinkedIn Pulse is essentially an online news aggregation feed that has been designed for members to share content with their professional contacts.

The digital marketing landscape is dominated by the bigger players, the powerful brands and their stakeholders. 

While there are some similarities between the two skill sets, there are clearly a lot of differences too.

With its constant growth and evolution, CSR has become more of a well thought of digital business strategy than a mere investment. 

With more than 900 million Gmail users worldwide, Gmail sponsored promotions have opened new opportunities for advertisers.

With more than 60 hours of video content uploaded on YouTube every single minute, it is certain how YouTube, as a traffic source has limitless potential.  

Facebook started rolling out their verified page badges for local businesses in US, UK, Canada, Australia and New Zealand. 

The biggest elephant in the room when it comes to social influencers is the pricing mechanism.