The inner and outer workings of a digital agency

Old is Gold, with SEO

The SEO team was usually seated next to IT, sometimes in a cubicle all by themselves. No one knew what exactly they did, not even their friends in IT. The SEO team would be overheard talking about Serps and crawling, ranks and metas, headers and footers, links and trackbacks. It was rumoured that they ensured high ranks high on Google by making regular ritualistic tributes at Google’s altar. Marketing folks would wonder whether to ignore them or report them to the authorities.
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Future Trends in SEO (2017)

Envigo recently conducted its first survey on Future Trends of SEO where we asked SEO professionals, digital marketers, marketing professionals, and organizations to answer 11 questions about the future trends in SEO. The questions ranged from the objectives of an SEO project and the impact of new trends on SEO, to factors of SEO that are expected to change over time. The goal of this survey was to help us gain a better understanding of the changes and new trends in the local search marketing industry, and what the outlook is for SEO in 2017 and beyond.
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Mar 24, 2017 | Online Marketing | Graham Jones expert

How to target your customers based on the phone they choose

Your phone says a lot about you; perhaps more than you might realise. A new study of mobile phone users has clearly demonstrated that there is a link between personality and the choice of phone.
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Mar 20, 2017 | Online Marketing | Alok Singh

Google AdWords Campaign Setting and Optimization in 19 Steps

Setting up a campaign & going live on Google is easy but it requires a very detailed and precise strategy to set up an effective campaign so that we reach the targeted audience on the GO The important things to note when setting up a campaign are below:
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How to Market Your Brand on Instagram

Instagram’s trajectory since its inception has been exponential. Started in October 2010, by just December of the same year the app had a million registered users. While the photo sharing app was launched solely as an iOS app, it made the jump to Android after 2 years. The number of users by this time had hit 40 million. But how does Instagram’s growth affect brands and their marketing?
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Mar 16, 2017 | Online Marketing | Shivani Rawat

Is Automation the Future of Marketing Campaigns?

Marketing Automation and its application in B2C and B2B domains alike has been an exciting new service area for us. The idea of customer engagement at regular intervals of time has been around since the days of mailers and catalogues. Marketing automation can help in increasing and converting leads, ensure return customers and increase revenue generation.
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Social Media Success for Startups

Social Media can be an important source of traffic, especially when looking to establish a reliable brand. As a startup, resources might be scarce; which is why the use of social media helps your brand to create the initial foothold in the market.
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Feb 10, 2017 | Online Marketing | Alok Singh

AdWords Automation

Campaign management over AdWords is complicated and involves keeping track of various things. There are regular changes at a campaign, ad group, keyword, placement, and ad copy level. Changes are done to increase spend for performance, to eliminate waste and to set up new tests. There are various Google AdWords tools that support optimization of the account without regular, manual intervention.
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Should startups invest in SEO?

At the start of their digital career, startups should ideally indulge in basic tech SEO which forms a base for their company’s website to grow on. They face the risk of fewer natural links, lower Domain Authority, and a longer time to rank on the search engines. But this can be combated with time since SEO strategy is one that reaps benefits in the long run. Thereafter, they can always adopt a multi channel approach to provide for a holistic growth of the company digitally.
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