Digital Musings

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat.

Approximately 58% of the businesses have experienced a decrease in the turnover since the start of the pandemic. The on-going pandemic has forced people to rethink the way they are functioning.

An app download campaign is designed to increase installs of a mobile app from different sources that are outside the marketplace.

Did you know that even though the way B2B marketers implement certain rules has changed, the rules themselves were roughly clear to our marketing forefathers too?

Organizations, business leaders and governments around the world are coming together to find ways to minimize the crippling effects of this pandemic.

In the times of social distancing and global lockdown, the importance of webinar marketing is higher than ever as organizations are not able to conduct physical meetings, offline conferences, product demos, etc.

It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads.

The Coronavirus outbreak has had a significant impact on the world market. And, amidst grave uncertainty and calls for social distancing, it is not surprising that the consumer behaviour has undergone several changes.

Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. SEO strategies must evolve with the ever-changing needs of consumers.

Amping up your local SEO performance helps you ride to the top of search results and can also in turn positively influence your paid search results.

A blog is dynamic as it keeps changing with the needs and preferences of the users. Gone are the days when blogs were primarily focused on quantity.