Digital Musings

A single click will enable Cloudflare customers to generate Signed Exchanges (SXG) for Google Search. Signed Exchanges is an open web platform specification to verify a cached version of a website.

Google rolled out a new ranking algorithm called ‘the Google Page Experience’, designed to judge web pages based on the user experience they deliver.

Is it really possible to share one - just one - infallible tip with regard to creating great digital marketing solutions? Not really.

There are over 5 million apps available for download on the Google Play Store and iOS App Store combined. Thus, it’s not surprising that marketers struggle to differentiate their app from others and to generate higher click-throughs and conversions.

Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content.

Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of customer data, regarding customer’s characteristics, interests and past behaviour, and delivers tailor-made marketing messages to customers, using digital technology.

Google regularly updates its search results algorithm to ensure increased accuracy of the results. On a similar note, on May 4th of this year, Google made some “core” changes to its algorithm.

A podcast, a portmanteau of the words “iPod” and “broadcast”, is essentially a pre-recorded or a live streamed audio broadcast.

The e-commerce industry has witnessed a tectonic shift in terms of volume and revenue in recent years.

B2B companies depend heavily on lead generation to survive and also stay ahead of their competitors. When businesses get the right leads, everything falls in place.

In an age where social media presence speaks volumes about a brand, it is essential to carry out active personal branding campaigns for C-suite executives like CEOs and CXOs, who are the backbone of a brand.

Endorsements such as testimonials and case studies are powerful tools that help in building credibility and trust among customers.