Jan 27, 2017
At the start of their digital career, startups should ideally indulge in basic tech SEO which forms a base for their company’s website to grow on.
A Delhi University alumni with an MSc in Marketing Strategy professional from the University of Warwick, Prarthana Varma was a Team Lead at Envigo for 3 years. She trained her team members on digital outreach and content creation while spearheaded the ideation and conceptualization of social media campaigns and strategies.
Sep 27, 2016
Consumers use and switch between different devices depending on the environment they’re in and the situation at hand.
May 27, 2016
Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.
Feb 05, 2016
Are SEO and Content Marketing mutually exclusive?
They require very different skills, but are complementary to each other. A successful content marketing strategy is one which is in sync with SEO.