At the start of their digital career, startups should ideally indulge in basic tech SEO which forms a base for their company’s website to grow on. 

Last year saw a massive surge in the Digital Marketing field in India. 

With the advent of gifs and small videos, written content has taken a backseat.

What should you expect from content marketing in the coming year?

The marketing department of every firm needs to undertake certain tasks that are recursive in nature such as emails, social media etc. 

Consumers use and switch between different devices depending on the environment they’re in and the situation at hand.

With firms taking the digital route, search engine optimisation becomes crucial in establishing the online visibility of the brand.

Once the celebrity influencers are on board, brands need to further their targeting. 

Consumers are exerting their influence on brand equity like never before, adding greater responsibility on brand managers to elevate the company’s brand image and out-do its competitors. 

Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.

Two years ago, The Coalition was started as an initiative to bring all the creative minds in India together. 

Are SEO and Content Marketing mutually exclusive?

They require very different skills, but are complementary to each other. A successful content marketing strategy is one which is in sync with SEO.