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Reconsidering Personas: Exploring Their Role in Content Marketing Today

In the world of content marketing, personas have long been seen as a critical tool for understanding target audiences and creating effective content. However, in recent years, there has been growing debate over the usefulness of personas in today's content marketing landscape. Some argue that personas oversimplify complex target audiences and can lead to stereotyping and exclusion, while others maintain that personas are still a crucial element of effective content marketing. 

Don't Let Keyword Cannibalisation Kill Your SEO: Tips for Prevention and Recovery

As a website owner, you probably know that search engine optimisation (SEO) is crucial for driving traffic and generating leads. However, one problem that can arise with SEO is keyword cannibalisation. 

In this post, we'll discuss the importance of SEO strategies in preventing and recovering from keyword cannibalisation and provide tips for both prevention and recovery.

New Feature Alert: Customising Your Activity Feed on LinkedIn

LinkedIn has recently rolled out a new feature that allows users to customise their activity feed, highlighting the specific type of content they want to be displayed. 

This feature is particularly beneficial for businesses and individuals who use LinkedIn as part of their digital marketing strategy, as it allows them to showcase their expertise and highlight their content more effectively. 

The Psychology of Pop Culture: Building Emotional Connections through Digital Marketing

Pop culture refers to the common cultural trends and practices within a society, including popular music, films, TV shows, fashion, and other forms of entertainment. It profoundly impacts people's identities, beliefs, and behaviours, making it a critical component of successful digital marketing.

From Good to Great: 8 Tips for Writing with AI Assistance

In recent years, Artificial Intelligence (AI) has become a popular tool in content creation. AI writing assistance has emerged as an innovative solution for businesses and individuals seeking to improve their writing quality while saving time and effort.

Maximising Your Content Potential: The Importance of a Step-by-Step Content Audit

As a business owner or marketer, you understand the importance of creating quality content that engages your audience and drives traffic to your website. However, as your content library grows, managing and measuring its effectiveness can become challenging. This is where a content audit comes in. In this blog, we'll discuss how a step-by-step content audit can help maximise your content potential and improve your overall SEO strategy.