Sep 04, 2018
The spending of online advertising is expected to grow from USD $266 billion in 2018 to nearly USD $376 billion in 2021, as per a report by eMarketer.
Web analytics measures, collects, analyzes, and prepares reports of web data for the objective of comprehension and optimization of web usage. Web analytics not only measures web traffic, but it is also utilized as a tool for business and market research, thereby, to assess and improve the effectiveness of a website. This tool can help companies measure the outcome of traditional print or advertising campaigns.
Apr 03, 2018
Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once.
Mar 08, 2018
Cross domain tracking enables Google Analytics to view different sessions on related sites as a single session. Such kind of tracking is also known as site linking.
May 10, 2014
A marketing ROI calculation needs to have a method of assigning credit for a goal conversion (sale, conversion, form submit or any such goal) to one or more touch points in the user path.