Content Marketing

Content management for eCommerce involves researching, strategising, and publishing content on websites and social media. Content may include blogs, eBooks, research papers, and thought-leadership whitepapers that hold the potential to establish a brand as an industry leader. If your content provides value to the readers, they are more likely to check your brand’s product. Such content can either be produced and managed by your in-house team of writers and web developers, or you can outsource your content requirements to a content creation agency.

Written content is undoubtedly a huge part of any B2B marketing strategy, a guaranteed means of reaching a wide audience. But here's the deal. Around 7.5 million blogs are published every day. So you're competing with millions of blogs, vying for the attention of your audience – 73% of which are likely to only skim through the blog instead of reading it. 

Every business with a digital presence relies on content creation to foster growth. Content holds special importance for brands especially in the education industry, print media, publication, retail and banking sectors. While a masterfully crafted content strategy lays a strong foundation, it is essential to understand what to do with your content, and eventually how your content is faring after it has been published on various channels.

With the rising competition in the digital space, the crowned position of SEO-content has been reaffirmed. However, there still exist fundamental faults in creating, managing and optimising content. Only a streamlined content strategy can do justice to the content, as well as bring desired results. With over 16 years in B2B digital marketing, I have experienced that developing an expert content strategy should be the first step in marketing.

Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of chalk-and-board learning, EdTech has become popular because it strives to create more engaging, inclusive and personalised learning experiences for its diversified users.

Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content.

It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads.

Brands and marketers invest heavily in creating good content as it fuels all marketing initiatives. It is often said that eventually everything comes back into style.

With the advent of gifs and small videos, written content has taken a backseat.

The Moments of Truth in Marketing are certain turning points in the history of marketing. The First Moment of Truth (2005) is when a consumer is confronted with the product in a store.

Consumers are exerting their influence on brand equity like never before, adding greater responsibility on brand managers to elevate the company’s brand image and out-do its competitors. 

Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.