We offer website migration services to preserve organic traffic on the old website onto the new website. There are several things to be considered before, during, and immediately after a changeover to a new website, even if the new website is more ‘SEO-friendly’.
Site upgrades are essential for business improvements, but they might have SEO-related ramifications (loss of ranks, drop in traffic). Changes in front-end HTML (code, layout, design and load time), content, URL or site structure may impact organic traffic. A well-planned SEO migration strategy can minimise business losses due to traffic and rank fluctuations.
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New backend technology (Ecommerce applications, CMS, technology upgrades) which might impact URL structure, site navigation, speed and caching.
Page redesign, and new user experience features which may affect content length, style, readability and freshness on the page.
Brand name or colour scheme changes, marketing campaigns.
Significant code changes for site revamp to improve user journey, and site navigational structure, move to front-end technologies like Angularand REACT.
To transfer SEO value - At the Site level and URL/page level
Preserve Inbound external links - all old backlinks are 301 redirected, no 404 links exist
Improve User Experience
Other checkpoints: google analytics, keyword density check, content length, content interlinking
Our website migration checklist ensures that a step-by-step procedure is followed for keyword & page level analysis. Understanding current website and various systems behind it, figuring out goals of current migration, and capturing SEO equity and its distribution. SEO practices are aligned with customer experience. SEO mitigation tasks can also be prioritised using a cost-benefit analysis. In this case, the benefit is prevention of SEO loss and the cost is the effort required for such activities.
This includes analysis of URL level traffic and page rank, URL structure, redirects, technical bugs, content structure, linking structure, keyword performance.
Performance review, traffic & rank reports would be provided for pre-launch migration & post-launch migration status. Page indexing/crawling, site speed monitoring would be carried out regularly.
Website migration execution includes site backup, content export, site redirection setup and analytics tracking and site testing, keeping the website migration downtime to a minimum.
We can manage the entire SEO migration for a website without a hitch. Using pre-agreed performance metrics presented before and after migration will testify that the site migration process has taken place successfully.
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We are a team of dedicated professionals. We approach our work with a curious mindset. We constantly learn and unlearn to help you create a better digital experience for your customers.
Team of SEO Professionals
Years of combined experience
Average Age
