Digital Musings

All businesses have different objectives and a bidding strategy suitable for one may not be applicable for another. 

Ahead of the festive season, Google is introducing a number of new Adwords features to make travel planning and mobile shopping easier.

Many brands today are using Facebook to post their advertisements and ensure that the content is reaching their target audience. 

Consumers are exerting their influence on brand equity like never before, adding greater responsibility on brand managers to elevate the company’s brand image and out-do its competitors. 

According to Google, AdWords is more effective than ever and driving massive economic activity. Last month, Google announced a list of major updates and new products for Google AdWords.

Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.

The results of PPC campaign for online retailers can be lucrative; especially at a time when e-commerce is booming in India.

Every application, regardless of its platform, is susceptible to cyber-attacks, even if it has been built using the best security and defensive coding practices. 

Facebook launched its live streaming service, Facebook live is now available to public after testing the feature among verified pages and celebrities for the past few months.

Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site...

With evolving technologies and consumer awareness, it is becoming more and more imperative that companies upgrade their web development techniques.

A research conducted by Kissmetrics showed that 40% of the visitors will leave a site if it takes more than 3 seconds to load.