Dec 03, 2018
Marketing on social media platforms can work wonders for your brand reputation and give a boost to your returns on investment.
Feb 18, 2016
by Kritika Tiwary
LinkedIn, the professional network, became a more interesting website to visit when it introduced LinkedIn Pulse in 2014. LinkedIn Pulse is essentially an online news aggregation feed that has been designed for members to share content with their professional contacts. News stories, blogs and comments from businesses and individuals can now be shared on the platform to reach out to newer audiences. It’s an extremely appealing way to build your profile and influence the 400 million plus members that LinkedIn boasts of.
Originally reserved for well-known influencers, LinkedIn Pulse can now be used by all members who wish to share their own content, and it’s a great way to build a strong reputation and credibility. Since interesting online content always draws more traffic to websites and blogs, LinkedIn Pulse has caught the eye of businesses looking to increase their outreach.
Since LinkedIn is the biggest online network for professionals of various fields, you are guaranteed massive exposure to your content. If your post is relatable and relevant, it has the potential of being read, shared and ‘liked’ by millions of members. If you post often, your brand, website or blog can get the kind of recognition and approval that was previously unheard of. Using LinkedIn Pulse to promote your content and business would indeed be a very smart idea.
Since it’s extremely simple to use, drawing traffic to your website will take minimal effort. All you need to do is click the pencil icon that says ‘Publish a post’, write an original post, upload interesting pictures or videos, hit publish and voila! You’ve been published.
Take advantage of this wonderful platform to publish your content. It’s an excellent way to boost your content marketing campaign, your brand and your business and reach out to a wider audience.