Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content.

Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of customer data, regarding customer’s characteristics, interests and past behaviour, and delivers tailor-made marketing messages to customers, using digital technology.

Google regularly updates its search results algorithm to ensure increased accuracy of the results. On a similar note, on May 4th of this year, Google made some “core” changes to its algorithm.

E-commerce has become necessary for both customers and retailers. With the current pandemic, the dependency on e-commerce platforms has witnessed a drastic change and online sales have increased by 76% in June.

The success of a B2B company depends on generating leads and boosting sales. But, how will you know whether your marketing efforts have been fruitful?

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat.

Approximately 58% of the businesses have experienced a decrease in the turnover since the start of the pandemic. The on-going pandemic has forced people to rethink the way they are functioning.

An app download campaign is designed to increase installs of a mobile app from different sources that are outside the marketplace.

Did you know that even though the way B2B marketers implement certain rules has changed, the rules themselves were roughly clear to our marketing forefathers too?

Organizations, business leaders and governments around the world are coming together to find ways to minimize the crippling effects of this pandemic.

In the times of social distancing and global lockdown, the importance of webinar marketing is higher than ever as organizations are not able to conduct physical meetings, offline conferences, product demos, etc.