Santosh Singh

  • Santosh Singh

As Vice-President of digital marketing at Envigo, I’d sound like a dud if I didn’t say I knew digital marketing from A to Z, but on a more serious note, with 17 years of experience in the field, I am well versed in SEO strategies, campaign planning and content outreach, among others. I also enjoy learning as much as I enjoy initiating beginners in digital marketing. Outside Envigo, I am a loquacious person who loves movies, family, and gossip.

  • B2B Lead Generation Through Digital - Content Marketing Leads The Wayloadericon

    B2B Lead Generation Through Digital - Content Marketing Leads The Way

    Content marketing strategy is one of the most potent yet cost-effective means of B2B lead generation. Since customers place a high value on businesses that serve as educational resources and industry leaders, most B2B marketers depend on content marketing to generate new leads. Most consumers today are purpose-driven (44%) and base their purchases on how well a product or brand reflects their beliefs. This article talks at length about B2B lead generation through content marketing.

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  • Organic Traffic Prediction: How Much Traffic Will I Get After 6 Months Of Professional SEO Services?loadericon

    Organic Traffic Prediction: How Much Traffic Will I Get After 6 Months Of Professional SEO Services?

    If you work with a digital marketing agency, you would have been asked by a client: "After using SEO services for a period of six months, how much traffic will I obtain?"  Before you can make an accurate projection about the amount of traffic your client will get, you need to evaluate how much room there is for development. You will also need to develop a keyword prediction in addition to a ranking forecast that is based on the activities that are anticipated on the website. By sharing a forecast, you are quantifying your efforts and showing results the client is pleased to see as a return on investment. To get more clarity on how to predict organic traffic, we looked inward and asked our experienced team of in-house SEO experts how they deal with the question.

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  • Content Management: Effective Strategies For eCommerceloadericon

    Content Management: Effective Strategies For eCommerce

    Content management for eCommerce involves researching, strategising, and publishing content on websites and social media. Content may include blogs, eBooks, research papers, and thought-leadership whitepapers that hold the potential to establish a brand as an industry leader. If your content provides value to the readers, they are more likely to check your brand’s product. Such content can either be produced and managed by your in-house team of writers and web developers, or you can outsource your content requirements to a content creation agency.



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  • Visual Content Marketing: The Future of Digital Content Creationloadericon

    Visual Content Marketing: The Future of Digital Content Creation


    Written content is undoubtedly a huge part of any B2B marketing strategy, a guaranteed means of reaching a wide audience. But here's the deal. Around 7.5 million blogs are published every day. So you're competing with millions of blogs, vying for the attention of your audience – 73% of which are likely to only skim through the blog instead of reading it. 


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  • What Affects Your SEO Score And How Can You Improve It In 3 Stepsloadericon

    What Affects Your SEO Score And How Can You Improve It In 3 Steps


    When a user searches for a keyword relevant to your website, your website must be accessible and optimised. But how do you do that? And how do you know if you’re doing it right?


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  • What To Do After Content Creation: 3 Post-Production Tipsloadericon

    What To Do After Content Creation: 3 Post-Production Tips

    Every business with a digital presence relies on content creation to foster growth. Content holds special importance for brands especially in the education industry, print media, publication, retail and banking sectors. While a masterfully crafted content strategy lays a strong foundation, it is essential to understand what to do with your content, and eventually how your content is faring after it has been published on various channels.



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  • Building Content Strategy: 5 Tips To Strengthen Your Digital Gameloadericon

    Building Content Strategy: 5 Tips To Strengthen Your Digital Game


    With the rising competition in the digital space, the crowned position of SEO-content has been reaffirmed. However, there still exist fundamental faults in creating, managing and optimising content. Only a streamlined content strategy can do justice to the content, as well as bring desired results. With over 16 years in B2B digital marketing, I have experienced that developing an expert content strategy should be the first step in marketing.



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  • EdTech Giant Doubles Organic Traffic & Increases Revenue By 85% Through Two-Phase SEO Optimisationloadericon

    EdTech Giant Doubles Organic Traffic & Increases Revenue By 85% Through Two-Phase SEO Optimisation

    Search Engine Optimisation (SEO), to put it simply, increases your website’s visibility. Having a higher search ranking is important for your brand because it helps you reach your target audience and allows them to engage with your content. This is especially important for EdTech companies that rely on content as their only source of revenue.

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  • Content Management for EdTech: Top 4 Strategies for Organic Growthloadericon

    Content Management for EdTech: Top 4 Strategies for Organic Growth

    Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of chalk-and-board learning, EdTech has become popular because it strives to create more engaging, inclusive and personalised learning experiences for its diversified users.

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