Digital Musings

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat.

Approximately 58% of the businesses have experienced a decrease in the turnover since the start of the pandemic. The on-going pandemic has forced people to rethink the way they are functioning.

An app download campaign is designed to increase installs of a mobile app from different sources that are outside the marketplace.

Did you know that even though the way B2B marketers implement certain rules has changed, the rules themselves were roughly clear to our marketing forefathers too?

It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads.

Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. SEO strategies must evolve with the ever-changing needs of consumers.

Amping up your local SEO performance helps you ride to the top of search results and can also in turn positively influence your paid search results.

PPC Campaign is one of the successful methods to generate profit on online promotion. It offers a lot of opportunities to small scale business firms and start-ups.

In today's highly innovative world, having high-quality products and excellent customer service is no longer enough.

It was in the year 2010 that we began showing hotel information in a comparatively useful process. We showed the sponsored hotel prices in Google Maps.

Marketing on social media platforms can work wonders for your brand reputation and give a boost to your returns on investment.