Content Management for EdTech: Top 4 Strategies for Organic Growth

Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of chalk-and-board learning, EdTech has become popular because it strives to create more engaging, inclusive and personalised learning experiences for its diversified users.

This achievement, however, has not been easy. While EdTechs had to build positivity around the usage of laptops and mobile phones that were usually perceived as a means of distraction, they also had to create highly specialised content catering to their users’ needs. Thus, it became imperative that the EdTech companies reach a larger audience and demonstrate results from the very first stage of the user journey. Besides these challenges, EdTech companies are also required to constantly reinvent themselves to keep up with users’ needs by uploading updated content. Generating traffic organically under such circumstances is tough especially while dealing with growing market competition.

So, the question that arises is: how to master the art of content optimisation? Simple answer is: through content management. Customised services by an experienced digital marketing agency may come in handy when it comes to creating highly specialised content catering to the right audience.

In order to establish its presence in a highly competitive market, EdTech companies have to leverage content management. Effective content management can open up opportunities to ensure awareness and generate engagement, which are essential for EdTech companies. However, ensuring engagement is not a one-time act. Instead, as our understanding of the sector goes, it's a process. Hence, to warrant continuous traffic one needs a solid content strategy that strives to scale, optimise and manage the content that EdTechs produce for their users. Here’s how an evolved content strategy could prove beneficial for EdTechs:

• Setting a Goal: the number of clicks, views, shares, revisits, and subscribers determine your rank in the EdTech space. Thus, deciding what you wish to achieve through your content management strategy can prove helpful in realising your purpose and course of direction. We assisted one of our clients in the EdTech sector tap their user-base in the first funnel of their journey by producing content on high ranking keywords.
• Keyword-based research: narrowing down on keywords that have the potential to drive traffic is essential to determine relevant topics and create content around them. It is also essential to evaluate negative keywords to  ensure focused results.
• Creating content: a solid content management strategy takes into account aspects such as user-demand, reception and relevance that make writing content a more methodical and well-researched exercise.
• Updating content: every piece of content needs to be updated frequently to continue serving both old and new users and elevate your ranking in the long run. Our experience in this sector strongly suggests that updating content could also mean creating new pages for effective content scaling.

Creating content for the EdTech industry can prove exhilarating and rewarding - after all, the consumers are students who will benefit from up-to-date specialised information provided by subject matter experts. To make this happen, an established digital marketing agency can be the connecting link between the EdTech sector and their audience, leading to consistent organic growth.