Digital Musings

The spending of online advertising is expected to grow from USD $266 billion in 2018 to nearly USD $376 billion in 2021, as per a report by eMarketer. 

I am sure everyone of us, while searching on the Google must have noticed sometimes a descriptive box answering your query at the top of all the search results. 

The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data sources. 

Link building is the process of earning links on other websites. Natural earned links directly improves the relevancy and authority of a website and largely impacts where it ranks in search engines. 

I realise we have all always wanted to know how visitors actually interact on our website through different devices.

For close to a year, we have been hearing a lot about mobile-first indexing, and how Google is making the imminent transition to reflect user behaviour trends & to make the web mobile-friendly. 

Cross domain tracking enables Google Analytics to view different sessions on related sites as a single session. Such kind of tracking is also known as site linking.

Brands and marketers invest heavily in creating good content as it fuels all marketing initiatives. It is often said that eventually everything comes back into style.

It is time for you to delve your business Local SEO to dwell online in 2018.  I am a local SEO fan and would like you to swing to the top in your business area. 

Google Places was renamed as Google My Business in June 2014. 

Schema is a standardised mark-up for a webpage content that is well recognized by search engines for helping website improve its online visibility.

Migrating a web analytics tag manager can be as daunting as a new tag implementation on the entire site.