Digital Musings

Described as the ‘next big thing’ for quite sometime, marketing automation is finally making its presence felt in the marketing process. 

After taking the first step and launching a website for your business,you must be content that you are done with the design...

While many brands exploring and serving the growing mobile audience, far more are only beginning to think about their mobile presence. 

Quick quiz:  What’s common between Rihanna releasing her song in March, Victoria Secrets demonstrating their range of swim wears & Michael Kors latest product launch.

How do people shop online? Are their online buying habits similar to how they shop from physical stores in the market?

Off late, there’s been lot of noise about influencer marketing on digital media, but what is it exactly? 

Soon to be released Google's "mobile friendly" update on April 21 has created some sort of panic among website owners. 

The ever-evolving social media, countless algorithms updates and the continuously changing consumer...

In this 'always connected' digital era, the internet consumers are continuously bombarded with information and are glued to their smart devices and computers.

Not everything posted on twitter starts trending. Marketers analyse lots of data to derive insights on what becomes contagious on twitter. 

Some of the things to keep in mind for 2015:

Digital is now mainstream – There is no such thing as offline marketing and digital marketing...

Penguin 3.0 Update rolled out by Google on Oct 17’14 affected a lot of Google search rankings and was spread over two weeks as initially claimed by Google.