Digital Musings

The biggest elephant in the room when it comes to social influencers is the pricing mechanism. 

Myntra, a leading online fashion store which is now owned by Flipkart, India’s largest ecommerce player, went app-only on 15-May. 

Parallax is great for telling the story of your brand and getting a very high level of engagement from the user. 

If your website starts getting traffic from unnatural/bad links, very soon you will lose rankings on search engine results. 

After taking the first step and launching a website for your business,you must be content that you are done with the design...

Soon to be released Google's "mobile friendly" update on April 21 has created some sort of panic among website owners. 

Not everything posted on twitter starts trending. Marketers analyse lots of data to derive insights on what becomes contagious on twitter. 

Penguin 3.0 Update rolled out by Google on Oct 17’14 affected a lot of Google search rankings and was spread over two weeks as initially claimed by Google. 

A marketing ROI calculation needs to have a method of assigning credit for a goal conversion (sale, conversion, form submit or any such goal) to one or more touch points in the user path.

Are you new to Instagram or think it is only for pretties who want to make their selfies look like a million bucks? Think again.

Mark Zuckerburg, Facebook’s proud CEO, can be regarded as the real ‘media mogul’ in the social media industry today. 

Social Media has been the buzzword for quite some time now and we now have companies such as Red Bull who are designing their .....