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Apr 16, 2015
by Divyanshu Sharma
Google's "mobile friendly" algorithm update is going to be released on April 21. This news has created some sort of panic among the website owners worldwide. Google promises that this update is going to have a "significant impact" on mobile search results across the world. Websites which are mobile friendly will see a great boost in their search engine performance as compared to the sites which do not provide a complete mobile experience to the users. Given that mobile searches are on the rise globally, this update will have a higher impact than Panda or Penguin.
This simple Mobile-Friendly Test by Google can give you a fair estimate whether your website is mobile friendly or not! Also you can check the Mobile Usability report in Webmaster Tools to find out potential mobile issues with your site.
There are three ways in which visits from mobile sites are handled on HTML:
The first option has various advantages. You need to create content and maintain only one set of pages, while the RWD code takes care of serving it for different sets of users.
With less than a week's time available for this update, there are still some steps you can take to minimize the fallout while you get your website ready for the mobile user (and for the Google bot).
Envigo has been busy working with many websites so as to avoid any drop in traffic from this update - creating responsive web design templates, or converting existing designs in responsive designs. It all starts with an SEO and user experience audit to decide on next steps. Get in touch with us here for a free audit.
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