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Jan 18, 2013
by Dinesh Kumar
With the rapid changes in the technology, there has been a fast growing increase in the browser enabled devices like tablets, notebooks, smart phones and kindles etc available with different screen sizes. This has led the companies to look out for a way to provide the content to its visitors across all the platforms.
"Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we'll build websites for the decade to come."
- Jeffrey Veen (Author of The art and science of Web Design)
This technique works according to the user behavior and adjusts the design according to screen size, platform and orientation. As the user shifts from one device to another, the website automatically adjusts itself according to the resolution, image size and platform. A responsive website design starts with the integration CSS3, media queries, the @media rule, fluid grids and flexible images, all of which lets the website to adapt its layout to the viewing device, user agent, and environment.
Recently, envigo started working for Cigna TTK Health Insurance, a new entrant in the Indian market.Their website was developed using the responsive web design technique. Now the users visiting their website through any device will be viewing the same content across all the platforms.
This technique helped our client in saving the time and money to be invested in creating multiple websites for the same destination.
Having same page URLS to deliver content to all the users also lessened the worries of incompatibilities between different versions of the content. When promoting a link, the company can now be certain that people can access the website directly irrespective of their location and the device that is being used. While creating their website through responsive web design, we also made sure that the content that the company wanted to promote is available, be it on mobile or any other device.