With more and more businesses competing for a share of the market, it's essential to use every tool at your disposal to stand out from the crowd. One of the most effective ways to achieve this is through shareable content. Shareable content not only drives traffic to your website but also improves your SEO rankings.
What is Shareable Content?
Shareable content is content that people are eager to share with their friends and followers on social media and other platforms. Shareable content can take many forms, including blog posts, infographics, videos, memes, and more. The key to creating shareable content is to make it informative, engaging, and visually appealing. When people find your content interesting, they are more likely to share it with others, which can lead to increased traffic to your website.
How Shareable Content Can Improve Your SEO
Shareable content can improve your SEO rankings in several ways. First, shareable content can help you build backlinks to your website. Backlinks are important because they signal to search engines that your website is a trustworthy source of information. When other websites link to your content, it tells search engines that your content is relevant and valuable.
Second, shareable content can help you increase your social media presence. Social media signals are becoming an increasingly important factor in SEO rankings. When your content is shared on social media, it sends signals to search engines that your brand is active and engaged on social media, which can improve your SEO rankings.
Third, shareable content can help you increase the time people spend on your website. When people find your content interesting, they are more likely to spend time on your website, which can improve your website's bounce rate. A lower bounce rate is another positive signal to search engines that your website is providing value to visitors In the long run, it will also improve the quantity and quality of your leads and increase your conversion rate.
Creating Shareable Content
Shareable content creation requires a strategic approach. To create content that people want to share, you need to understand your target audience and their interests. You also need to create content that is visually appealing and easy to read. Here are some tips for creating shareable content:
- Know your audience: Before starting your content production, take the time to research your target audience. What are their interests? What kind of content do they find engaging? What are their pain points? Which one of our value propositions can address those pain points?
- Offer unique insights: Regurgitating already existing information may not get you a lot of shares hence creating content that has unique insights, either from your past work experience or by the subject matter experts in the team, is crucial.
- Focus on the headline: The headline is the first thing people see when they come across your content. Make sure your headline is attention-grabbing and clearly communicates the value of your content.
- Use visuals: Visuals are an essential component of shareable content. Use images, videos, and infographics to make your content more engaging.
- Make it easy to read: Use short paragraphs, bullet points, and subheadings to make your content easy to read.
- Provide value: The key to creating shareable content is to provide value to your audience. Make sure your content is informative, entertaining, or both.
- CTAs: Include downloadable content and CTAs to capture the contact information of potential customers.
From Content Creation to SEO
Did you know that content marketing generates three times more leads than traditional marketing while costing 62% less? These figures show that having a well-executed content strategy is essential for any business looking to succeed in the digital world.
It's vital for businesses to adapt and invest in a robust digital marketing strategy to survive the competition. By keeping up with the latest trends and best practices in content marketing and SEO, businesses can create a robust online presence that will help them succeed in the long run.
With the right approach and some help from a digital marketing agency, you can create a powerful online presence that will help you stand out in a crowded digital landscape.