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The inner and outer workings of a digital agency

Luv Arora

Dec 18, 2013 / In Online Marketing

At Envigo, he plans digital marketing campaigns for brands in BFSI, Technology, Hospitality and Travel domain.

Insta-Business Part 1- What is Instagram and How Does it Concern Your Business?

Are you new to Instagram or think it is only for pretties who want to make their selfies look like a million bucks? Think again.

Have you ever thought of using the potential of a platform as mobile as this, to leverage it for your business?
If curiosity has the better of you, then this series that we proudly call 'Insta-Business' is your one-stop comprehensive guide to exploit the gem that is Instagram.
Now, let's get started with the basics.
What is Instagram?

Launched in October 2010 and acquired by Facebook in April 2012, Instagram is a social network that allows online photo-sharing and video-sharing. It gives you the option of applying digital filters and share them further on at other social networking sites like Facebook, Twitter, Tumblr and Flickr.
According to experts, it is one of the best mediums to built credibility and trust by communicating directly with your customers.

What has Instagram to do with my business?
With over 75% of leading brands of the world present on Instagram, it has shaped itself in a way that promotes interaction not only amongst people, but also with brands and potential customers. While the techies sniffed the meat long ago, it then caught on like wildfire amongst the celebrities (also brands) who used this medium for effective PR by sharing their star dust as well as humble common man-ness with their fans. The results came in enormous figures and made Instagram one of the largest social sharing platforms with 150 million active users, most of who are addictively hooked!
It does not come as a surprise that your brand might be mentioned by some of them. This gives you the golden opportunity to shape it up and portray it the way you want to! Why not create some meaningful interactions of your brand and customers and improve your brand's visibility and recall?

In the future of Insta-Business, we shall share with you the details of the working of Instagram and how your brand can effectively make it a part of social marketing mix to increase your brand's reach and attract new customers.
Coming soon: Insta-Business Part 2-How to use Instagram for your business?

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