Rakesh Phulara talks about Content Marketing

Reconsidering Personas: Exploring Their Role in Content Marketing Today

Mar 23, 2023

In the world of content marketing, personas have long been seen as a critical tool for understanding target audiences and creating effective content. However, in recent years, there has been growing debate over the usefulness of personas in today's content marketing landscape. Some argue that personas oversimplify complex target audiences and can lead to stereotyping and exclusion, while others maintain that personas are still a crucial element of effective content marketing. 

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Narender Kumar talks about SEO

Don't Let Keyword Cannibalisation Kill Your SEO: Tips for Prevention and Recovery

Mar 22, 2023


As a website owner, you probably know that search engine optimisation (SEO) is crucial for driving traffic and generating leads. However, one problem that can arise with SEO is keyword cannibalisation. 

In this post, we'll discuss the importance of SEO strategies in preventing and recovering from keyword cannibalisation and provide tips for both prevention and recovery.


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Rakesh Phulara talks about Social Media Marketing

New Feature Alert: Customising Your Activity Feed on LinkedIn

Mar 21, 2023


LinkedIn has recently rolled out a new feature that allows users to customise their activity feed, highlighting the specific type of content they want to be displayed. 

This feature is particularly beneficial for businesses and individuals who use LinkedIn as part of their digital marketing strategy, as it allows them to showcase their expertise and highlight their content more effectively. 


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Santosh Singh talks about Content Marketing

Maximising Your Content Potential: The Importance of a Step-by-Step Content Audit

Mar 15, 2023


As a business owner or marketer, you understand the importance of creating quality content that engages your audience and drives traffic to your website. However, as your content library grows, managing and measuring its effectiveness can become challenging. This is where a content audit comes in. In this blog, we'll discuss how a step-by-step content audit can help maximise your content potential and improve your overall SEO strategy.



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Narender Kumar talks about Content Marketing

Eight simple steps to increase customer reviews for your local business

Mar 10, 2023


In today's digital age, online customer reviews play a critical role in the success of local businesses. With the increasing use of mobile devices and the internet, more people rely on online reviews to make informed purchasing decisions. Positive reviews can help businesses attract new customers, build trust, and enhance their reputation. In contrast, negative reviews can harm a business's online reputation and drive potential customers away.



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Narender Kumar talks about SEO

Unleash your SEO Potential: The 6 Best Keyword Research Tools for Marketers

Mar 03, 2023

Search engine optimisation (SEO) is a crucial aspect of digital marketing. To rank better on search engine results pages (SERPs) and drive organic traffic to your website, you must target the right keywords and optimise your content accordingly. Therefore, keyword research is the foundation of any successful SEO campaign. 


In this blog, we'll explore the six best keyword research tools for marketers to help you unleash your SEO potential.

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