Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of chalk-and-board learning, EdTech has become popular because it strives to create more engaging, inclusive and personalised learning experiences for its diversified users.

This achievement, however, has not been easy. While EdTechs had to build positivity around the usage of laptops and mobile phones that were usually perceived as a means of distraction, they also had to create highly specialised content catering to their users’ needs. Thus, it became imperative that the EdTech companies reach a larger audience and demonstrate results from the very first stage of the user journey. This blog showcases how we boosted organic growth for our EdTech client using content management.

How To Master Content Management?

Customised services by an experienced digital marketing agency may come in handy when it comes to creating highly specialised content catering to the right audience.

In order to establish its presence in a highly competitive market, EdTech companies have to leverage content management. Effective content management can open up opportunities to ensure awareness and generate engagement, which are essential for EdTech companies. However, ensuring engagement is not a one-time act. Instead, as our understanding of the sector goes, it's a process. Hence, to warrant continuous traffic one needs a solid content strategy that strives to scale, optimise and manage the content that EdTechs produce for their users.

How Can Content Strategy Help?

Creating content for the EdTech industry can prove exhilarating and rewarding - after all, the consumers are students who will benefit from up-to-date specialised information provided by subject matter experts. To make this happen, an established digital marketing agency can be the connecting link between the EdTech sector and their audience, leading to consistent organic growth.

About author

Santosh Singh

With an experience of 20+ years in result-driven ROI-focused internet marketing, I specialise in recommendation and implementation of integrated website usability and e-Marketing projects as well as development and execution of strategic steps for online companies in Europe, US & India. 

I have successfully steered complex, dynamic, multinational projects (EMEA, Asia Pacific and the USA) by combining the insight of platform development strategies with hands-on expertise in leading cutting-edge CRM initiatives. I believe in delivering highly integrated & efficient search engine optimization (SEO) , Search Advertising (PPC), Digital marketing, Social Media and Internet marketing solutions to suit the most stringent business and technology requirements.

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