The inner and outer workings of a digital agency
Ashita Chinda talks about Online Marketing
Aug 18, 2023
Hey there, tech enthusiast! Ever marvelled at the staggering speed with which some technologies are embraced by the masses? I sure have. Today, let’s dive deep into a game-changer that’s been making waves — Generative AI. Buckle up as we venture into this digital wonderland.
Narender Kumar talks about SEO
Aug 14, 2023
In the intricate dance of search engine optimisation, the only constant is change. Google, forever on the hunt for a superior search experience, has thrown yet another curveball. This time, they've set their sights on HowTo and FAQ rich results. But what's this change all about? Let's dive in.
Rakesh Phulara talks about Social Media Marketing
Aug 11, 2023
Threads, the innovative social media platform from Meta, offers businesses a unique blend of real-time conversation and captivating visual appeal. This platform enables you to create compelling text-based posts enriched with photos and videos, fostering dynamic interactions with your audience. On its debut day, Threads witnessed an impressive 30 million sign-ups, a testament to its potential as a game-changer in digital customer engagement.
Santosh Singh talks about Online Marketing
Aug 07, 2023
Howdy, digital mavens! Ever felt like your website visitors are just tourists, admiring the views and then hopping off without making a purchase? Well, the time has come to transform your website from a digital brochure into a lean, mean sales machine. Through this blog, we’re diving into the art and science of conversion rate optimisation (CRO), a key pillar of digital marketing that can turbocharge your website’s performance.
Narender Kumar talks about Online Marketing
Aug 04, 2023
Artificial Intelligence (AI) supremacy stands as an aspirational peak, a summit that AI contenders ardently strive to scale. In this riveting panorama, a notable rivalry between Claude 2 and ChatGPT unfolds, offering an absorbing study for digital marketing and SEO strategy enthusiasts.
Rakesh Phulara talks about Web Analytics
Aug 01, 2023
Imagine you've launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there's one crucial ingredient missing—the power to understand your customers, their behaviours, and what makes them click that "Buy Now" button. Enter Google Analytics 4 (GA4), changing the way we analyse eCommerce data.
Rakesh Phulara talks about Online Marketing
Jul 11, 2023
Providing an exceptional user experience (UX) is crucial for B2C businesses. One aspect that significantly impacts UX is the presence of intrusive interstitials. These pop-ups, overlays, or interstitial ads disrupt a user's browsing experience. Let's explore best practices for dealing with intrusive interstitials, ensuring a balance between user experience and SEO.
Santosh Singh talks about Online Marketing, SEO
Jul 05, 2023
In search engine optimisation (SEO), backlinks are crucial in driving organic traffic, improving search engine rankings, and establishing domain authority. When building a strong backlink profile, there are two primary types to consider: niche-relevant backlinks and general backlinks. This comprehensive guide will delve into each type's benefits, advantages, and relative value to help you determine the best approach for your SEO strategy.
Narender Kumar talks about Online Marketing
Jul 03, 2023
Remarketing is a powerful digital marketing strategy that allows you to target and engage with users who have previously interacted with your website or mobile app. By presenting personalised ads to these users across various platforms, such as Google Display Network and YouTube, you can stay top-of-mind and drive them back to your site to complete a desired action, whether it's making a purchase, signing up for a newsletter, or filling out a form.
Santosh Singh talks about Online Marketing
Jun 30, 2023
Lead generation plays a pivotal role in the success of any business. It lets you connect with potential customers interested in your products or services. You can nurture these leads and guide them through the sales funnel by capturing their information. Effective lead generation increases your chances of converting prospects into customers and contributes to revenue generation and business growth.