Digital Marketing Blog, Online Marketing Blog

Santosh Singh talks about Content Marketing

Content Management: Effective Strategies For eCommerce

Oct 18, 2022

Content management for eCommerce involves researching, strategising, and publishing content on websites and social media. Content may include blogs, eBooks, research papers, and thought-leadership whitepapers that hold the potential to establish a brand as an industry leader. If your content provides value to the readers, they are more likely to check your brand’s product. Such content can either be produced and managed by your in-house team of writers and web developers, or you can outsource your content requirements to a content creation agency.

Santosh Singh talks about Content Marketing

Visual Content Marketing: The Future of Digital Content Creation

Oct 12, 2022

Written content is undoubtedly a huge part of any B2B marketing strategy, a guaranteed means of reaching a wide audience. But here's the deal. Around 7.5 million blogs are published every day. So you're competing with millions of blogs, vying for the attention of your audience – 73% of which are likely to only skim through the blog instead of reading it.

Santosh Singh talks about Online Marketing

What Affects Your SEO Score And How Can You Improve It In 3 Steps

Oct 07, 2022

When a user searches for a keyword relevant to your website, your website must be accessible and optimised. But how do you do that? And how do you know if you’re doing it right?

Santosh Singh talks about Content Marketing

What To Do After Content Creation: 3 Post-Production Tips

Sep 29, 2022

Every business with a digital presence relies on content creation to foster growth. Content holds special importance for brands especially in the education industry, print media, publication, retail and banking sectors. While a masterfully crafted content strategy lays a strong foundation, it is essential to understand what to do with your content, and eventually how your content is faring after it has been published on various channels.

Santosh Singh talks about Content Marketing

Building Content Strategy: 5 Tips To Strengthen Your Digital Game

Sep 20, 2022

With the rising competition in the digital space, the crowned position of SEO-content has been reaffirmed. However, there still exist fundamental faults in creating, managing and optimising content. Only a streamlined content strategy can do justice to the content, as well as bring desired results. With over 16 years in B2B digital marketing, I have experienced that developing an expert content strategy should be the first step in marketing.

Santosh Singh talks about SEO

EdTech Giant Doubles Organic Traffic & Increases Revenue By 85% Through Two-Phase SEO Optimisation

Sep 15, 2022

Search Engine Optimisation (SEO), to put it simply, increases your website’s visibility. Having a higher search ranking is important for your brand because it helps you reach your target audience and allows them to engage with your content. This is especially important for EdTech companies that rely on content as their only source of revenue.

Santosh Singh talks about Content Marketing

Content Management for EdTech: Top 4 Strategies for Organic Growth

Aug 31, 2022

Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of chalk-and-board learning, EdTech has become popular because it strives to create more engaging, inclusive and personalised learning experiences for its diversified users.

How Social Media Marketing Agencies Help Grow Your Business

Jan 17, 2022

Social media marketing is much more than just memes and reels. The reality is social media has gained the attention of people of age groups.

Saurabh Kumar talks about SEO

Virtual Offices Optimisation for Local SEO and GMB

Jan 15, 2022

Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across Google.

Harsh Sagar talks about SEO

2022: Top 3 SEO Trends To Be Prepped For!

Jan 10, 2022

One word that characterises SEO practitioners is adaptability. With Google introducing new updates often, SEO experts need to keep up with the latest trends to get the desired results.

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