The Ultimate Guide to Event Tracking in Google Analytics 4: Must-Have Knowledge for Marketers

Sep 25, 2023

Event tracking in Google Analytics 4 (GA4) is a powerful tool that helps businesses understand user behaviour, optimise user experience, and make informed decisions to improve digital marketing strategies. In this guide, we’ll cover everything you need to know about event tracking in GA4, including the different types of events, how to set up event tracking, and how to measure event performance.

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Creating a Unified Customer View: Maximising ROI Through Analytics

Sep 18, 2023

Analytics has become the backbone of modern business strategies, providing valuable insights that fuel growth and success. In the midst of the data deluge, the concept of creating a unified customer view stands out as a strategic imperative. This blog delves into the profound impact of establishing a unified customer view and its role as a catalyst for maximising ROI through the lens of analytics.

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Surviving and Thriving in the SEO Landscape After the August 2023 Core Update

Sep 11, 2023

Change is a constant in digital marketing and SEO, and staying ahead of the curve is essential for success. Google, the search giant, regularly introduces updates to its search algorithm, and the August 2023 Core Update is no exception. If you're a digital marketer or an SEO professional, this is a game-changer. In this article, we'll explore the benefits of Google's August 2023 Core Update and how it can help you not just survive but thrive in the ever-evolving SEO landscape.

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What Website Migration Means for Your Brand Image: A Comprehensive Guide

Sep 04, 2023

In today’s rapidly evolving digital landscape, website migration is often seen as necessary for growth. However, it is not just a series of technical actions; it’s a strategic move that can make or break your brand image. This comprehensive guide delves into the intricate relationship between website migration and brand image. We’ll discuss what website migration really is, how it impacts your brand, the risks involved, and how to ensure a successful migration that enhances your brand’s reputation.

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From Browsing Summaries to Coding Insights: Google’s SGE Evolution

Aug 25, 2023

Hello there, dear reader! If you’re a business owner, SEO enthusiast, or digital marketer, today’s discussion is going to light up your digital day. Google, our favourite search engine giant, has been tinkering again, and this time they’ve brought to the fore some fascinating updates to their Search Generative Experience (SGE). Let’s delve into this digital evolution and understand its implications for our digital marketing strategies.

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