A beginner's guide to Hreflang attributes: What they are and how to use them

Feb 21, 2023

International SEO is important for businesses that operate in multiple countries and languages. It involves optimizing your website and its content to rank well in search results for different languages and regions. Without proper international SEO, your website may not be visible to users in different countries, and you may miss out on valuable traffic and potential customers.

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Everything you need to know about backlinks

Feb 20, 2023

Backlinks, also known as inbound or incoming links, are links from other websites that bring users to your landing pages. They are an essential aspect of search engine optimisation (SEO), as they signal to search engines that other websites consider your content valuable and relevant.

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How To Keep Up With Google's Page Experience in 2023?

Feb 13, 2023

Beyond the informational value, the "page experience" of a mobile or desktop website is measured by a collection of signals that capture how people feel when navigating the site. For example, Core Web Vitals incorporates measures that gauge how quickly a website loads, how interactive it is, and how stable the visuals are in real life

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Bard: How Google's New Conversational AI Project Plans On Changing the Game

Feb 10, 2023

In a long-awaited release, Google's AI Bard has arrived. It was already known that Google was developing an artificially intelligent version of its popular "Apprentice" feature for musicians. Google's Code Red alert seems to have paid off with some rebranding just days after the announcement. For the newest conversational AI from Google, check out the Bard chatbot. This state-of-the-art AI technology intends to alter how we access and use search engines altogether.

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How to create helpful, reliable, and people-first content according to Google's August 2022 Content Update

Feb 08, 2023

Google's automatic ranking techniques are geared toward returning relevant, high-quality results in Searches with users in mind rather than search engine optimization.

The answers to these questions might serve as a checklist for evaluating the quality and usefulness of your content writing efforts. In addition to introspectively pondering these issues, you may also want to solicit the opinions of trusted parties who are not otherwise involved with your site.

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What Every Marketer Should Know About SEO in 2023

Feb 07, 2023

There will always be a need for marketing channels that are both reliable and cost-effective, and SEO has been seeing a steady uptick in demand as marketing budgets have shrunk. Therefore, marketers should use 2022’s significant improvements and algorithm modifications to guide 2023’s priorities.

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