Digital Marketing Blog, Online Marketing Blog

Prarthana Varma talks about Web Analytics

Attribution Modeling in Google Analytics: Why is it so important for marketers?

May 10, 2014

A marketing ROI calculation needs to have a method of assigning credit for a goal conversion (sale, conversion, form submit or any such goal) to one or more touch points in the user path.

luv Arora talks about Online Marketing

Insta-Business Part 1- What is Instagram and How Does it Concern Your Business?

Dec 18, 2013

Are you new to Instagram or think it is only for pretties who want to make their selfies look like a million bucks? Think again.

luv Arora talks about Online Marketing

Facebook – Get yourself Liked and Make your Presence Felt

Nov 20, 2013

Mark Zuckerburg, Facebook’s proud CEO, can be regarded as the real ‘media mogul’ in the social media industry today.

luv Arora talks about Online Marketing

Understanding Social Media – The Basics

Nov 07, 2013

Social Media has been the buzzword for quite some time now and we now have companies such as Red Bull who are designing their .....

luv Arora talks about SEO

SEO in 2014 – Analysis & Planning

Sep 13, 2013

Having websites on top of search results is a dream of every business.

luv Arora talks about Online Marketing

Link Building is not Illegal or Dead – Matt Cutts

Aug 12, 2013

In one of Matt Cutts’ interviews, he mentioned that Link building is not illegal but things like hacking and posting irrelevant links are.

luv Arora talks about SEO

Does SEO Still Exist in 2013?

Jun 19, 2013

SEO tactics & processes to improve rankings are diverting to impress users online; promoting website link on various low quality websites are leading to spamming and are resulting in getting out of search engines.

Alok Singh talks about Online Marketing

Adwords Certification Exams – How to Max it? (part 2)

May 10, 2013

If you are preparing for an adwords certification, there are a lot of resources you can use, some of which are listed here.

Alok Singh talks about Online Marketing

Adwords certifications –How to Max it? (part 1)

Apr 30, 2013

Are you planning on taking the Google AdWords Exam soon? Here are some tips & sample questions for all the various exams.

luv Arora talks about SEO

Is that Drop in Website Traffic a Panda (or a Penguin)-Shaped Bite by Google?

Apr 16, 2013

There have been over 25 updates in the past 12 months and there are many more to go. Watch this video from Matt Cutts on the changes to be expected this summer.

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