Santosh Singh talks about SEO

All You Need To Know About Google’s New Experience Algorithm Update

Jan 13, 2023

The Quality Rater Guidelines have been updated by Google recently. The “E” in “E-A-T” stands for “Experience.”

Google’s evaluation of whether or not their search ranking techniques deliver helpful, relevant information relies on the acronym E-A-T, which is well-known among developers.

Expertise, Authority, and Trustworthiness, or E-A-T for short, is neither a programme nor a software update; it’s a fundamental rule.


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Santosh Singh talks about Content Marketing

How To Scale Your Content Production

Jan 06, 2023

The key to successful content marketing is consistent, high-quality content creation. Lack of expertise in the topic being written about is a typical issue among authors. It's challenging to develop novel ideas for content since so many other people are doing the same thing. Your content, although better, also has to stand out from the others. The success of your content may be measured concerning previous efforts with the use of an editorial calendar (or content calendar).

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Santosh Singh talks about Content Marketing

B2B Lead Generation Through Digital - Content Marketing Leads The Way

Nov 08, 2022

Content marketing strategy is one of the most potent yet cost-effective means of B2B lead generation. Since customers place a high value on businesses that serve as educational resources and industry leaders, most B2B marketers depend on content marketing to generate new leads. Most consumers today are purpose-driven (44%) and base their purchases on how well a product or brand reflects their beliefs. This article talks at length about B2B lead generation through content marketing.

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Santosh Singh talks about Content Marketing

Content Management: Effective Strategies For eCommerce

Oct 18, 2022

Content management for eCommerce involves researching, strategising, and publishing content on websites and social media. Content may include blogs, eBooks, research papers, and thought-leadership whitepapers that hold the potential to establish a brand as an industry leader. If your content provides value to the readers, they are more likely to check your brand’s product. Such content can either be produced and managed by your in-house team of writers and web developers, or you can outsource your content requirements to a content creation agency.



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Santosh Singh talks about Content Marketing

What To Do After Content Creation: 3 Post-Production Tips

Sep 29, 2022

Every business with a digital presence relies on content creation to foster growth. Content holds special importance for brands especially in the education industry, print media, publication, retail and banking sectors. While a masterfully crafted content strategy lays a strong foundation, it is essential to understand what to do with your content, and eventually how your content is faring after it has been published on various channels.



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Santosh Singh talks about Content Marketing

Building Content Strategy: 5 Tips To Strengthen Your Digital Game

Sep 20, 2022


With the rising competition in the digital space, the crowned position of SEO-content has been reaffirmed. However, there still exist fundamental faults in creating, managing and optimising content. Only a streamlined content strategy can do justice to the content, as well as bring desired results. With over 16 years in B2B digital marketing, I have experienced that developing an expert content strategy should be the first step in marketing.



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