Written content is undoubtedly a huge part of any B2B marketing strategy, a guaranteed means of reaching a wide audience. But here's the deal. Around 7.5 million blogs are published every day. So you're competing with millions of blogs, vying for the attention of your audience – 73% of which are likely to only skim through the blog instead of reading it.
Apart from a customised content strategy, you need something more to grab audiences’ attention, drive website traffic, and convert visitors into customers. Visuals are a promising way to achieve that. Visual content marketing helps engage your audience and communicate complicated ideas easily. People might overlook a text, but visuals are known to improve understanding and retention, and motivate the desired action.
This blog will walk you through the basics of visual content marketing and why you need one.
What is Visual Content Marketing?
Visual content marketing uses visual assets to communicate, engage, and connect with your audience. Here are some of the most engaging visual content formats-
But it's not as simple as including an eye-catching image or posting a short video about your product. It's about content transformation, how your readers perceive visuals and what type of visuals will work best for them at what stage of the customer journey.
When done right, visual content marketing is the key to making your content easy to consume, keeping the audience hooked, and having them come back for more.
Why Should Visual Content Be a Part of Your Content Creation Strategy?
A picture is worth a thousand words - this holds water for content management. Visual content is likely to be shared much more often on social media, while videos on landing pages improve conversions exponentially!
If you're unsure where to start, connect with an experienced content creation agency in India to kickstart your visual marketing journey. In the meanwhile, here's why you should focus on a visual content strategy for your business.
1. Boosts Brand Awareness
Visual content holds immense scope when it comes to raising brand awareness and establishing a unique brand identity. This is because, with written content, you only have your brand voice to stand out from the crowd.
However, visuals offer you new ways to establish your brand identity – perhaps a watermark of your brand logo in the visuals or a specific colour scheme that people can immediately associate with your business. Crafting interesting visuals that align with your brand voice can help drive massive brand recognition in this competitive marketplace.
2. Drives Website Traffic
Even the best content marketers and content creation agencies you connect with find it challenging to identify strategies that can drive relevant website traffic. When hundreds of websites are fighting for the attention of the same users, visual content can help attract traffic to your website.
Visual content easily aligns with your SEO strategy, is easy to understand, and is much more effective than a plain block of text. In fact, it is proven to drive 12% higher website traffic and 80% higher conversions. Visuals result in a better website experience, encouraging your visitors to return for more.
3. Captivates Audience
Visuals can make even the most mundane topics catchy and exciting to read. While text-based content is useful to educate the reader, the odds of grabbing the audience's attention are pretty low, given how they are surrounded by written content on different platforms.
In comparison, visual content has higher scope for creativity and uniqueness. You can create eye-catching infographics, play around with memes and GIFs, or record short testimonial videos – the possibilities are endless.
4. Helps Increase Inbound Links
Inbound links are critical to driving organic traffic to your website. Visual content adds value to your content and builds the credibility needed to generate inbound links. You can create profitable and informative visual content in the form of images, infographics, charts, and more with the help of professional digital content creation services.
Other websites may find these useful and link back to your website, complementing your SEO strategy.
5. Easy to Share
Social media thrives on visual content for one simple but impressive reason - visuals are shareable. People actively share interesting images and videos on social media, regardless of the brand, industry or business. Consider capturing your brand story in a short video or turn your long-form content into easy-to-consume infographics and share them on social media.
Further, add social sharing buttons to your visuals to make it convenient for the audience to share these insights with their friends and family. A well-placed visual can double your engagement in a snap.
Content Creation is an Art
If you still haven't utilised the potential of visuals in your content marketing strategy, you're missing out on great marketing opportunities. Combining engaging visuals with your already powerful and compelling written content is a smart way to hook your audience's attention.
Consider hiring a digital content creation service, planning a solid visual content marketing strategy, experimenting with different channels and content types, and be ready to elevate your brand.