Digital Marketing Blog, Online Marketing Blog

Rakesh Phulara talks about Online Marketing

How to Use Data-Driven Marketing to Improve Your Customer Acquisition Cost

Apr 05, 2023

Customer Acquisition Cost (CAC) is a critical metric for any business, representing the total cost of acquiring a new customer, including marketing and advertising expenses. In today's digital age, there are many ways to acquire new customers and improve CAC.

The Do's and Don'ts of PPC Targeting and Segmentation

Apr 03, 2023

Pay-per-click (PPC) advertising is a popular method for businesses to drive website traffic and increase their customer base. However, to get the most out of your PPC campaigns, it's essential to have a targeted approach. In this blog post, we'll discuss the do's and don'ts of PPC targeting and segmentation.

YouTube Analytics: How to Use Data-Driven Decisions for Your Content Strategy

Mar 31, 2023

As a content creator on YouTube, there's no question that you want to make the most of your videos and reach the widest possible audience. But how do you know if you're making the right content decisions? One way is to use data-driven decisions, which involve using data and analytics to guide your content strategy. And fortunately, YouTube provides creators with a powerful analytics tool that can help you do just that: YouTube Analytics.

Narender Kumar talks about SEO

How Zero Search Volume Keywords Can Transform Your SEO Strategy

Mar 29, 2023

Learn how to leverage zero search volume keywords to improve the relevance of your content, stand out from competitors, and drive more organic traffic to your website.

If you're interested in search engine optimisation (SEO), you've likely heard a lot about the importance of high-volume keywords

Santosh Singh talks about SEO

Implement Your SEO Strategy with These Top 10 Chrome Extensions

Mar 27, 2023

Discover the 10 essential Chrome extensions that can take your SEO strategy to the next level. Elevate your SEO game and drive more traffic. While there are many factors to consider when optimising search engines, using the right tools can help make the process more manageable and effective

Reconsidering Personas: Exploring Their Role in Content Marketing Today

Mar 23, 2023

In the world of content marketing, personas have long been seen as a critical tool for understanding target audiences and creating effective content. However, in recent years, there has been growing debate over the usefulness of personas in today's content marketing landscape. Some argue that personas oversimplify complex target audiences and can lead to stereotyping and exclusion, while others maintain that personas are still a crucial element of effective content marketing.

Narender Kumar talks about SEO

Don't Let Keyword Cannibalisation Kill Your SEO: Tips for Prevention and Recovery

Mar 22, 2023

As a website owner, you probably know that search engine optimisation (SEO) is crucial for driving traffic and generating leads. However, one problem that can arise with SEO is keyword cannibalisation.

In this post, we'll discuss the importance of SEO strategies in preventing and recovering from keyword cannibalisation and provide tips for both prevention and recovery.

New Feature Alert: Customising Your Activity Feed on LinkedIn

Mar 21, 2023

LinkedIn has recently rolled out a new feature that allows users to customise their activity feed, highlighting the specific type of content they want to be displayed.

This feature is particularly beneficial for businesses and individuals who use LinkedIn as part of their digital marketing strategy, as it allows them to showcase their expertise and highlight their content more effectively.

Narender Kumar talks about Online Marketing

The Psychology of Pop Culture: Building Emotional Connections through Digital Marketing

Mar 17, 2023

Pop culture refers to the common cultural trends and practices within a society, including popular music, films, TV shows, fashion, and other forms of entertainment. It profoundly impacts people's identities, beliefs, and behaviours, making it a critical component of successful digital marketing.

From Good to Great: 8 Tips for Writing with AI Assistance

Mar 16, 2023

In recent years, Artificial Intelligence (AI) has become a popular tool in content creation. AI writing assistance has emerged as an innovative solution for businesses and individuals seeking to improve their writing quality while saving time and effort.

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