The Importance of UX in SEO and How to Improve It

Apr 10, 2023

In today's digital world, search engine optimisation (SEO) is an essential part of any successful digital marketing strategy. However, it's about more than just optimising your website for search engines. To truly succeed in today's competitive landscape, you also need to focus on delivering a great user experience (UX) for your website visitors.

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YouTube Analytics: How to Use Data-Driven Decisions for Your Content Strategy

Mar 31, 2023


As a content creator on YouTube, there's no question that you want to make the most of your videos and reach the widest possible audience. But how do you know if you're making the right content decisions? One way is to use data-driven decisions, which involve using data and analytics to guide your content strategy. And fortunately, YouTube provides creators with a powerful analytics tool that can help you do just that: YouTube Analytics.



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Reconsidering Personas: Exploring Their Role in Content Marketing Today

Mar 23, 2023

In the world of content marketing, personas have long been seen as a critical tool for understanding target audiences and creating effective content. However, in recent years, there has been growing debate over the usefulness of personas in today's content marketing landscape. Some argue that personas oversimplify complex target audiences and can lead to stereotyping and exclusion, while others maintain that personas are still a crucial element of effective content marketing. 

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Don't Let Keyword Cannibalisation Kill Your SEO: Tips for Prevention and Recovery

Mar 22, 2023


As a website owner, you probably know that search engine optimisation (SEO) is crucial for driving traffic and generating leads. However, one problem that can arise with SEO is keyword cannibalisation. 

In this post, we'll discuss the importance of SEO strategies in preventing and recovering from keyword cannibalisation and provide tips for both prevention and recovery.


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New Feature Alert: Customising Your Activity Feed on LinkedIn

Mar 21, 2023


LinkedIn has recently rolled out a new feature that allows users to customise their activity feed, highlighting the specific type of content they want to be displayed. 

This feature is particularly beneficial for businesses and individuals who use LinkedIn as part of their digital marketing strategy, as it allows them to showcase their expertise and highlight their content more effectively. 


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