hertz - A global car rental provider with presence in 100+ countries; for three European country websites (Italy, Netherlands and Spain)
The challenge was to increase existing levels of awareness for the client’s services in regional European markets. The KPI’s was revenue generated from un-attributable traffic (non-brand organic, non-paid referrals) and the Keyword Visibility index
The key elements of the designed solution were:
The process was sustainable as a healthy pipeline of themed Infographics was maintained during the campaign period.
Influential local business sites started mentioning such content and linking to it – generating immense awareness and valuable search engine link juice. Immediate improvements in search engine ranks of related keywords within 2 weeks of the release of an Infographic.
Annual increase in in-organic revenue was 175% and
market keyword indices increased by 45% within 3 months in each market.
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