Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

SERP

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

Components of SERP: the search query (user search string) contained within a query box, organic results (rich snippets, rich answers, google business listings, knowledge graph) and sponsored results.

Organic SERPs are retrieved by the search engine's algorithm, where as sponsored results are driven by advertisements. The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.

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