Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

Comp...

In Google Analytics, a session is a group of hits recorded for a user in a given time period. A hit is a user’s interaction (pageview, screenview, event, transaction, etc) with your website that results in data being sent to the Google Analytics serv...

Sitelinks are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate the site. The site owner cannot add any sitelinks; Google adds them through its own secret automated algorithms.

Sitelinks canno...

Use of a pre-defined data sharing format to provide information to search engines in a structured, contextual manner. A popular pre-determined schema is available on schema.org. Such data structures are embedded in the HTML pages. Contains a method o...