Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

Referral Visits

Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

The originating site is called a “referrer” because it refers traffic from one place to the next.