Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

A 301 redirect is a method of telling web browsers and search engines that a web page or site has been permanently moved to a new domain name (URL). In doing so, search engines will quickly change their indices and, in theory, preserve the search eng...

Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to...

A text file placed in the root directory of your site to share important directions with search engine crawlers. If available, it is the first page read by a search engine while visiting a site.

Use it to indicate parts of your site you don’t want...

Return On Investment(ROI) is a performance measure used to evaluate the efficiency of an investment. ROI measures the efficiency relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of t...