Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

It is a score (on a 100-point scale) developed by Moz which predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.

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Page load time is the time it takes to download and display the entire content of a web page in a browser window (measured in seconds). It is a web performance metric that directly impacts user engagement as well as conversion rate.

The time taken by the page (homepage) to fully load in a browser. The time is calculated by the Google Page Speed tool. Page speed has become an SEO factor as search engines want to ensure a better experience for users.

A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks 'reload' after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and the...

The URLs which contain a dynamic character in it, mostly a “?”, are considered as parameter-based URLs.

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meter URLs can handled through the below mentioned methods:

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nonical tag

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ogle webmaster's parameter handling tool

Profile creation is creating an identity of the brand on various digital platforms to engage with the target group.