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Link Bait

Link bait is any content or feature on a website created for the purpose of gaining attention or encouraging others to link to the website. Simply put, it is something interesting enough to catch people’s attention.

Popular types of link bait include news and social sharing. Other linkable assets are Embeddable sidebar widgets, Whitepapers and eBooks, Images and infographics, Video content, contests, deals, Industry-specific calculators and other content hooks.

Link bait serves as a powerful SEO tool as it tempts other web pages to link to that website.

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