Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

A landing page is a single web page that appears in response to a query search on various search engines. This page serves as the entry point, for a website, from search engine optimised search results. Channels can be organic/referral for this landi...

Link bait is any content or feature on a website created for the purpose of gaining attention or encouraging others to link to the website. Simply put, it is something interesting enough to catch people’s attention.pular types of link bait incl...

Link juice is the power or equity passed to a site via links from external or internal sources. It is the power that any link can give to another webpage. This power is interpreted as a vote of recommendation toward your site and is one of the most i...

It is an online profile that contains a local business's name, address, phone number, reviews and other details. There are thousands of websites and directories on which local business owners are allowed to create free business listings. Citations ar...

Latent Semantic Indexing (LSI) is an indexing and retrieval technique in which a site's central theme is looked at rather than any specific keyword.

In latent semantic indexing, Google sorts sites on the frequency of a variety of terms and key phr...