Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

Exit Rate

Exit percentage or exit rate tells you how many people leave your site from a particular page. Every visitor that comes to your site eventually leaves it in one way or another. This statistic tells you which pages they are leaving from.

To calculate the exit rate, Analytics looks at the total number of exits from each page in relation to the total number of page views for that particular page. It then divides the exits by the page views and calculates the percentage.