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Custom 404 Page

A 404 page is what users see when encountering a non-existent page on a website. A custom 404 page encourages visitors to continue interacting with the site, despite the missing page.

A user lands on this page if:

  • A mistyped URL, or a copy-and-paste mistake
  • Broken or truncated links on web pages or in an email message
  • Moved or deleted content

It is recommended that custom 404 pages have:

  • An apology for the error
  • A prominent search box
  • A link to your site map
  • A link to your home page
  • Links to the other main areas of your site