Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

CTR

Click-through rate (CTR) is the ratio of users who click on a specific link, to the number of total users who view a page, email, or advertisement.

It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

CTR = Clicks / Impressions X 100