Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

CPC

Cost per click, or CPC, has two different meanings. With respect to a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. The other meaning of Cost per click is the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor.