Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

An HTML tag used to make the preferred version of a page explicit. This is useful when there are multiple versions of a page (HTTPS and HTTP, with a trailing / or without, or page copies created because of URL parameters.

Canonical Tag:

Content curation is when data is gathered, analysed and re-created in order to cater to the target market, on a digital platform.

Content outreach is when you reach out to a third party (of similar interests) in order to publish your content and aim it towards a wider audience. It is an important part of any content marketing campaign.

This is a form of link building where a clickable text (usually the keywords) is created within the main content of a web page. These links are built either from pre-existing content of a website or newly posted content.

Contextual links help in n...

Cost per click, or CPC, has two different meanings. With respect to a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. The other meaning of Cost per click is t...

Click-through rate (CTR) is the ratio of users who click on a specific link, to the number of total users who view a page, email, or advertisement.

It is commonly used to measure the success of an online advertising campaign for a particular websi...

A 404 page is what users see when encountering a non-existent page on a website. A custom 404 page encourages visitors to continue interacting with the site, despite the missing page.

A user lands on this page if:

  • A mistyped URL, or a copy-a...