Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

Bounce Rate

is a percentage that represents the portion of visits which end on the landing page of the website. It means that the visitor has only viewed the one page, without navigating anywhere else on the website.

A bounce rate of more than 40% is treated as high, and is bad for the website.

Rb = Tv / Te, where

Rb = Bounce rate, Tv = Total number of visitors viewing one page only, Te = Total entries to page