Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

is a percentage that represents the portion of visits which end on the landing page of the website. It means that the visitor has only viewed the one page, without navigating anywhere else on the website.

A bounce rate of more than 40% is treated ...

Breadcrumbs pass on context to the inner and outer pages of your website in a natural and logical way that search engines love. They reinforce and improve your website's internal linking structure.

A broken link, or dead link, is a link on a web page that no longer works because the website is encountering one or more of the reasons below:

- An improper URL entered for the link.

- The destination website removed the linked web page

Personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behaviour, along with educated speculations about their personal histories, motivations, and concerns.