Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

An alt tag, also known as "alt attribute" and "alt description", is an HTML attribute applied to image tags to provide a text alternative for search engines. Search engines are unable to interpret images, so an alternative text, in the form of an alt...

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard to have pages load quickly on mobile devices.

AMP in action consists of three different parts:

1. AMP HTML has some restrictions for reliable performa...

Anchor text is the clickable words and/or characters in a hyperlink. It is often displayed on a web page by a browser as blue and underlined characters to make it stand out from the rest of the text.

Search engines use anchor text to determine wha...

Average session duration is:

total duration of all sessions (in seconds) / number of sessions

If the average session duration for a website is increasing, then it is a good sign of the website's performance. If the average session duration is d...